A marketing campaign to bring young adults and their family together during the festive season to switch to a sustainable and social bank.
Project time: 12 weeks
Role: concept development, website design, logo design, social media marketing
Average scores of the policies of banks (via EerlijkeGeldWijzer)
Campaign
Young people are bound to a bank for the rest of their lives often because their parents chose that bank for them. The ones that do switch banks are still young people since they can find the service to switch banks (overstapservice) more easily. However, elderly people are the ones that have bigger assets on average and can therefore make a bigger difference. What would happen if we would combine these forces? And what's a better moment for different generations to come together during Christmas!
This campaign focuses on switching to a social and sustainable bank during the festive season. It encourages young adults to talk to their family about switching banks and what impact it can have.
Results
The campaign reached a lot of people and organisations that got inspired, shared our message and/or switched banks.
Afterwards, we got invited by the director of ASN & RegioBank to talk about our campaign and got insights into the effect of our campaign. In short, there was an increase in opened bank accounts. However, since ASN & RegioBank were also running their own campaigns around the same time, it was difficult to indicate which campaign led to the growth.
Extension of the campaign
Because of the amazing response, we did not want to leave the campaign as it was. Therefore, we decided to continue the mission of switching banks and connect them to (national) holidays. Our second campaign was in the theme of Valentine's day: breaking up with your bank.